This Privacy Policy describes how https://simplelivingbyrita.com (the “Site” or “we”) collects, uses, and discloses your personal information when you visit or make a purchase from the Site. 

Collection of personal information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” See the list below for more information about the Personal Information we collect and why.

• Device information
• Purpose of collection:   to load the Site accurately for you and to perform analyses on the use of the Site in order to optimize our Site.
• Source of Collection:   Collected automatically when you access our Site using cookies, log files, web beacons, tags or pixels.
• Disclosure for business purposes:   Shared with our processor Shopify.
• Personal information collected:   web browser version, IP address, time zone, cookie information, sites or products you view, search terms and how you interact with the site.
• Order Information
• Purpose of collection:   to provide you with products or services to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, to communicate with you, to screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, to provide you with information or advertising relating to our products or services.
• Source of collection:   collected from you.
• Disclosure for business purposes:   Shared with our processor Shopify.
• Personal Information Collected:   Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Sharing of personal information

We share your personal information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can learn more about how Shopify uses your personal information here:   https://www.shopify.com/legal/privacy  .
• We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications that may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can learn more about how Google uses your personal information here:   https://www.google.com/intl/en/policies/privacy/  . You can also opt out of Google Analytics here:   https://tools.google.com/dlpage/gaoptout  .
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in some cases, through the use of cookies or other similar technologies (to which you may consent, depending on your location).
• We use Shopify Audiences to help us serve ads on other websites with our advertising partners to shoppers who have made purchases from other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers that may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at   https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work  .

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at:   https://optout.aboutads.info/  .

Use of personal information

We use your personal information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed of new products, services and offers.

SMS Marketing

The Website uses cookies to help track items you put in your shopping cart, including when you have abandoned your cart and this information is used to determine when to send shopping cart reminder messages via SMS.

Legal basis

In accordance with the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information based on the following legal bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To carry out a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order on the Site, we will retain your Personal Information for our records unless you ask us to erase it. For more information about your right to erasure, please see the “Your Rights” section below.

Automatic decision making

If you are resident in the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), where such decision-making has a legal effect on you or similarly significantly affects you.

We   DO   NOT engage in fully automated decision-making with legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeatedly failed transactions. This blacklist persists for a few hours.
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a few days.

Sale of personal information

Our Site sells personal information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the personal information we hold about you, to transfer it to a new service, and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise these rights, please contact us using the contact information above.

Your personal information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including in Canada and the United States. For more information on GDPR compliance of data transfers, please see Shopify's GDPR whitepaper:   https://help.shopify.com/en/manual/your-account/privacy/GDPR  .

CCPA

If you are a California resident, you have the right to access the personal information we hold about you (also known as the “right to know”), to port your personal information to a new service, and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise these rights, please contact us using the contact information above.

If you wish to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means that you do not have to keep re-entering this information whenever you return to the site or browse from one page to another. Cookies also provide information about how people use the website, for example whether it is their first visit or if they are repeat visitors.

We use the following cookies to optimize your experience on our site and to provide our services.

Cookies necessary for the operation of the store

Reports and analysis

The length of time a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please note that deleting or blocking cookies may have a negative impact on your user experience and some parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often located in the "Tools" or "Preferences" menu of your browser. For more information on how to change your browser settings or to block, manage or filter cookies, consult your browser's help file or visit sites such as:   www.allaboutcookies.org  .

Additionally, please note that blocking cookies does not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these third parties, please follow the instructions in the “Behavioral Advertising” section above.

Do not follow

Please note that due to the lack of consistent industry agreement on how to respond to “Do Not Track” signals, we do not alter our data collection and use practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact

E-Mail: support@simplelivingbyrita.com
Phone: +1 302-475-5663
Support: Monday to Friday: 09:00 AM - 06:00 PM
Address: 4023 Kennett Pike Suite 274, Greenville, DE 19807, United States